The key element of DP:UK's work to facilitate performance management and assessment is the annual Baseline Statement, a comprehensive research survey undertaken on our behalf by the Research Department at the regional board, Tourism South East.

The Baseline Statement, by means of an annual questionnaire completed by DP:UK members, captures data about the tourism resources, activities and performance of member authorities and reproduces it in table form by category group.  This enables members to compare their tourism operation with similar destinations.  The questionnaire was completely revised in 2005 adopting a format which would better assist future trend analysis.

The results of the latest Baseline Statement survey are only available to members and can be found in the Members Area which requires a user name and password log-in.