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Re-branding for Tourism Best Value Group March 2004 |
| Posted on Feb 28 2006 at 10:02 PM |
The National Tourism Best Value Group (NTBVG), a membership organisation of more than 140 local authority tourism departments, has been re-branded as Destination Performance UK (DP:UK ) with the strap line ‘Improving Visitor Destinations through Best Practice’.
Historically, the work of the group has focused on helping its member authorities provide best value in their tourism operations, in particular through an annual research exercise undertaken under contract by Tourism South East, collating and comparing data on tourism resources and performance amongst member destinations.
As best value has evolved in to Comprehensive Performance Assessment (CPA) of local authorities, the Group have revisited the original remit for their work and determined that a broadening of emphasis to incorporate the principles of best practice is required. This has stimulated the decision to re-brand as Destination Performance UK.
Commenting on the name change Chairman, Peter Lane, said, “While the work of our Group will still be underpinned by a research-based annual analysis, it’s clear we need to be looking at the broader picture if we are to encourage a greater degree of best practice amongst local authority tourism departments and ultimately high quality destinations. Through our generic category groups DP:UK will therefore be reviewing a range of issues relating to best practice which could involve revenue generation, Tourist Information Centres, marketing and ITC.”
“I should, however, stress that we will be undertaking this shift of emphasis in close collaboration with a number of supportive national bodies who are represented on our Management Group. Above all we are keen to avoid duplication of effort and in particular we want to work closely with the Tourism Management Institute to help with the development of their excellent Destination Management Handbook.”
To promote best practice further amongst local authority tourism departments and destination management organisations DP:UK will be holding a conference at the Birmingham Novotel on 13 May. The conference will address such issues as Comprehensive Performance Assessment, the value of comparative data and creating a quality destination. Breakout session topics will include revenue generation, workforce training and retention and sub-regional partnerships. Further information from DP:UK National Co-ordinator, David Phillips: E-mail dp.mbe@btopenworld.com
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Further information contact:
Peter Lane, Chairman, Destination Performance
Tel: 01287 632035 Mo: 07767 323434 E-mail: planetplc@aol.com
David Phillips, National Co-ordinator Destination Performance
Tel: 01403 261247 Mo: 07876 365163 E-mail: dp.mbe@btopenworld.com
EDITORS’ NOTE National Tourism Best Value Group was founded in 1999 in response to the requirement for local authorities to adopt to the principles of best value in providing their services. Close consultation took place with the Audit Commission in drawing up performance indicators for tourism.
The Group is administered under contract by Tourism South East and comprises a number of generic category groups (City, Coastal, Rural, County) who meet quarterly to review issues relevant to best value and best practice. The group chairs, representatives of the LGA, VisitBritain, TMI, the Tourism Society, the BRA and ILAM along with DP:UK ’s own Chairman, Vice-Chairman and National Co-ordinator comprise the Management Group.
Destination Performance UK
Improving Visitor Destinations through Best Practice Back